What is brand identity design?
It's how someone sees your brand, whether that's through your logo, website, business cards, packaging, signage, vehicle graphics, uniforms, carrier bags, invoices, social media profiles, or something as tiny as the favicon in a web browser.
With competition increasing across all industries, and the need for businesses to stand out from the pack, more importance is placed upon how a brand looks in addition to how great the product or service is.
The design of your brand identity is an investment that, when combined with a superb product or service, will pay off year after year.